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  • The History of Chevrolet, An American Product

    The History of Chevrolet, An American Product

    Few products have come to symbolize the American lifestyle like the Chevrolet automobile. In the 1950s, singer Dina Shore urged us to "See the USA, in your Chevrolet", while Don McLean's despondent teenager drove his "Chevy to the levy" in McLean's 1971 classic hit, "American Pie". While Americans' romance with Chevrolet vehicles cannot be denied, it should be noted that Chevrolet cars and trucks are manufactured throughout the world, and have been since 1923. For the reason that year, Chevrolet's parent company, General Motors, opened its first European assembly plant in Copenhagen, Denmark. Americans ought to know that Chevrolets are simply as popular on the streets of Manila and Sao Paulo, as they are around the freeways of Los Angeles or the byways of Albuquerque.

    LOUIS CHEVROLET
    Any discussion of Chevrolet history must begin with the vehicle's founder and namesake, Louis Chevrolet. Chevrolet, of French descent, was created the son of a watchmaker in Switzerland in 1878. Young Chevrolet cared little for school, preferring to tinker with all things mechanical. As a young man, Chevrolet repaired and raced bicycles, creating a local reputation like a competitive racer. As Chevrolet honed his mechanical skills, his curiosity about bicycle racing waned in support of automobile racing, an activity then in its infancy. We have spent as a mechanic in Paris, after which in Montreal, Chevrolet arrived in New York City in 1900. Chevrolet was eventually hired as a race car driver by Fiat, and he began to achieve a remarkable quantity of victories around the racing circuit. Chevrolet's reputation like a race car driver grew even larger, and for a short time he held the world's land speed record of 119 mph.

    Sands Chevrolet

    BIRTH OF AN ICON
    A series of victories using the Fiat racing team catapulted Louis Chevrolet to celebrity status in the usa, capturing the interest of William C. "Billy" Durant, an effective horse drawn carriage manufacturer and founder of General Motors. Durant hired Chevrolet as lead race car driver to promote a brand new type of motor cars called Buicks, and Chevrolet, although often injured in crashes, continued to win races.

    Automobile manufacturing was considered a risky purchase of the first many years of the twentieth century, and in 1910, Durant, over extended and unable to obtain credit, was ousted from his management position at Vehicle. Free to pursue other endeavors, he teamed with Louis Chevrolet, William Little, and his son-in-law, Edwin Campbell to form the Chevrolet Motor Company, in November of 1911. The organization am named in order to capitalize upon the well-known name of Louis Chevrolet. The Chevrolet automobile they designed and built was an expensive 6-cylinder luxury vehicle, intended to reflect the rate and European elegance linked to the name Chevrolet. The Chevrolet Series C Classic Six automobile was capable of speeds as high as 65 mph - an amazing speed in those days. Louis Chevrolet was happy with the sleek, fast, but expensive vehicle built on European design. Billy Durant, however, had different plans for that Chevrolet.

    Added by Kayla & Nelson on Mon, Jun 25th 2012

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